Case study
OFGEM
Be An Energy Shopper
Ofgem is Great Britain’s independent energy regulator. They work to protect energy consumers, especially vulnerable people, by ensuring they are treated fairly and benefit from a cleaner, greener environment.
what we worked on
No items found.
The goal
Few consumers knew it was possible to shop for a better energy deal. Instead, they stayed stuck in a contract that might not be to their advantage.
OFGEM wanted to inform consumers and bring attention to the situation.
The solution
Two videos of 15 seconds and 6-second cut downs to share on Youtube and other social platforms.
The challenge
OFGEM doesn't do a lot of marketing. The challenge was to strike the right tone to communicate the message and stay aligned with the organisation.
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