You want your ideal clients
to get your business and think: "That's it. That's exactly what I need." You want them to see, hear and understand you.
but prospects keep on
zapping, scrolling and skipping.
We barely remember what we ate three days ago. How can a prospect remember your business?
the solution is not
to jump on the latest trend and add to the cacophony of noise.
The solution is to
own your brand story so your message becomes the harmonious sound your prospects tune into.
yaca helps you translate and communicate your brand through strategy, storytelling and videos, SO YOU CAN BE PRESENT IN YOUR CUSTOMERS' MINDS.
NIMBLE, simple and lean
SMBs and startups deserve great creatives without the mammoth fee of big agencies. Yaca is purposefully small and nimble so your budget won’t cover unnecessary overhead costs for you. You pay for what you use, nothing more. Depending on the scope and needs of the project, I will put together the right creative team.
No middle man
Throughout the process, I will be the one and only point of contact, guiding you and collaborating with you. I'm your partner to design and execute your video strategy.
Think before we press record
We don't make videos because they look great or because your competitors just made one. But because they support your business' goals and are aligned with your brand.
SWIFT AND agile
You want to gain clarity about your brand so you don't confuse and lose prospects. But you don't want to lose momentum either. That's why the workshops come from agile methodologies, so your brand transformation can happen swiftly.
VIDEO WITHOUT
the hassle
Making videos is time consuming and you already have a lot on your plate. We will agree on key decisions and I will consult with you to get feedbacks on the main different stages of the video, but I will handle the production from beginning to end for you.
NO surprise
We agree on a flat rate at the beginning of the project, so there is no surprise at the end.
When we engage emotionally with a story, it creates a bond and helps us relate to each other. We want to deliver your message in a way that resonates with your audience so they are as emotionally invested in your brand as I was with that movie.
It’s my first contract right after graduating from Film School. And the first time I get paid for my video creation skills. I’m inspired. Thrilled. The client wants to raise money for their outreach programs. I want to do a great job. I want to give them more than what they paid for. I advised them on how to communicate their message, I film, edit, find the music to underscore the emotional tone of the video. I work tirelessly to make a video they’ll love.
After hundreds of hours meeting, filming and editing, I show them the final result. I hear their ooh and aah. I can feel their enthusiasm. They have a video they’re proud of. A couple of weeks later, I check to see what kind of results they got from the video. They put the video on their Facebook page… and that was it. They didn’t really reach their target audience or get fundings from it.
I couldn’t help but wonder: did they get their money worth? Hundreds of hours meeting, filming and editing… for nothing.
I am rooting for the entrepreneurs, risk-takers, doers and do-againers. My mission is to help businesses be seen, heard and understood so they can connect with their ideal clients. But how can this happen if no one sees the video?
What's the point of making a video if no one sees it?
That’s when I understood that unless a video is part of a strategic and distribution plan, it is useless. It’s like a car without fuel. And a successful strategic plan starts with knowing your brand, your audience, and your story.
Ready to tell and share your brand stories?
