About Yaca

MEET JESSICA

After graduating from the London Film School, I worked with companies to help them communicate through visual storytelling. I believed that polished imagery was enough to communicate the message and their value.
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I was wrong.

My first paid project after film school was for a nonprofit that wanted to raise funds for their outreach programs.I was determined to exceed expectations.I advised on messaging. I filmed. I edited. I chose music to underscore every emotional beat. Hours and hours crafting visuals I knew they'd love.

The final presentation was everything I hoped for. They were thrilled. The video was powerful, moving, professional. Two weeks later, I checked their results. They posted it on their Facebook page. That was it.

‍Did they reach their audience? Did they raise enough funds? Did they get their money's worth?That experience changed the way I work.

The lesson I've learned so you don't have to....

It doesn’t matter how great your pictures or videos look if it doesn’t achieve your brand’s goals.Beautiful visuals without strategy are useless. It’s like a sports car without fuel. Visual storytelling isn't about making pretty content. It's about creating content that serves a strategic purpose.

How I work differently now

Every visual project starts with strategy: Who needs to see this? Where? Why will they care? Your brand story comes first. Then we figure out how to tell it visually. Then we plan how to get it in front of the people who matter. It’s about solving business problems through visual storytelling.

My goal

I've produced and directed commercials for clients like OFGEM and VRBO, leading campaigns from idea to execution.
As a strategist creative with a background in film and photography, I develop the big idea with you and see it through to completion. Whether handling it myself or building the right team for larger productions.
My goal is to help businesses be seen, heard, and understood by the people they're meant to connect with. Whether you’re a startup clarifying your brand voice or a fashion brand crafting a campaign, I work with teams who want more than just content, they want connection.

Let’s tell your story with clarity and impact.

LET'S TALK

TESTIMONIALS

“You reassured me about things that I had already put in place. You structured my way of communicating and gave me a lot of ideas. You opened my mind. I was locked into one type of communication when there are so many possibilities. I realise that I can use my distant history, my why to get back to the essential.”

LAETICIA, FOUNDER - OFAPE

“Jessica worked as a consultant for the Horse Rangers Association for a period of nine months. In all aspects Jessica did an excellent job. She organised locations and timings, renting the necessary equipment, acquiring the shots which she wanted by her calm, delightful and professional manner which encouraged people to work with her. As this particularly involved children and adults with special needs, she achieved an excellent outcome; ...

indeed it was agreed that the film that she produced was substantially better than the original. And she produced the finished result to budget and on time. I would not hesitate in recommending her, she has a very delightful manner, is highly professional and once briefed, interpreted and produced an excellent result."

Geoffrey GODBOLD, DIRECTOR - HRA

“Communicating my brand and my offer was difficult for me. I was lacking clarity. The exercises were really useful to formulate my pitch. JESSICA really guided me, took the time and gave me insightful tips on my communication. The session gave me a lot of clarity."

Céline toledano, founder - coq6grue

“You’ve made me think a lot more constructively about my message and you ask really good key questions. You had a way of bringing out my deeper message. I know storytelling is a powerful technique, I was looking for help to bring out my personal story.you helped clarify my business statement both superficial and deep one and you also help me realise the importance of my story.”

VICKY, FOUNDER - GENERALLY SPEAKING

“We didn’t know what to focus on in our content strategy and how to get engagement. The session helped me recognise the themes we can use in our content strategy. I understand now how to structure our content to communicate our message and connect with the prospects by evoking emotion. When we don’t elicit emotions we don’t sell. People will like the post without taking any action."

galise, marketing - kitoko doll