Video Strategy Workshop
A roadmap for your video content
Let's figure out which videos to make, how to use them and where to use them. Without a strategy, a video won’t be of any use to you.
Remember the Greek Legend about the Danaid’s barrel? Well, a video without a strategy is like trying to fill a leaking barrel with water: pointless.
Remember the Greek Legend about the Danaid’s barrel? Well, a video without a strategy is like trying to fill a leaking barrel with water: pointless.
YACA'S MOTTO
without strategy, a video is an expense not an investment
Video content strategy:
Your goals
What are your business goals? They are the North star of your video strategy. For example, do you want to: improve brand awareness, lower your website’s churn rate, increase sales and explain your product/service with clarity?
Their journey
Where are your customers? Where do they go to find information? This will determine the platforms to distribute the videos and in which formats.
Creative campaign
We brainstorm content pillars, video themes and campaign ideas so that your video content has its own identity and longevity.
Platform
For your video content one video won’t translate well from one platform to another. One size doesn’t fit all.
We decide which videos to make for a specific platform at a specific stage of the customer’s journey.
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WHY DO THIS WORKSHOP?
- You want to incorporate video in your strategy but you don’t know where to start.
- You're disappointed about your video engagement and performance.
- You need a variety of video content to post across your different channels.
- You want video content that accompanies your customers along their buying
journey.
