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DISCOVERY
Discovery
Great communication starts with clarity.
Before conceptualising a video we need to know:
- what is the core of your business?
- what are your goals?
- who is your target audience?
These insights will help shape the message or the script of the video.
pre-production
Pre-production
I advised you on the message or the script you want to communicate.
I can also write the script for the video.
We decide on a schedule for the video's production, the visual style and the location.
We agree on the different aspects of the video, so there are no surprises for the final video delivery.
production
Production
Lights, camera, action…
A crew is hired to film the video. I supervise the shoot.
The number of shooting days depends on the scope of the project.
We make sure we have enough takes you are happy with, to facilitate the editing process.
post-production
Post-production
The editing phase begins. We bring all the pieces of the puzzle together.
Editing is to video, what punctuation is to a sentence. It gives shape, rhythm and emphasises some key points.
It is a crucial and meticulous part of the process that can’t be overlooked.
Throughout the process, you give your feedback. There are two rounds of revision so your feedback are taken into account to make a video you love.
implementation
Implementation
Now that you have a video it’s time to distribute it.
During the discovery session, we agreed on an actionable plan based on your goals to integrate the video into your sales system and promotional campaigns.
We keep in touch throughout your campaign, to make sure you get the results you want.
