VRBO
VRBO is an American company. It is one of the world’s leading vacation rental marketplace, with a presence in 190 countries. VRBO is part of the Expedia group and used to be called HomeAway.
The problem
VRBO was not as well-known as its competitors in the UK market. The goal was to gain awareness and encourage people to book short getaways on the platform.
The solution
Create a one-minute YouTube pre-roll ad. The ad needed to stand out, engage and resonate with the target audience. To do so, we play with the theme of #FOMO, to trigger the right emotions within the prospects.
The challenge
We were working towards a tight deadline to roll out the campaign. We had one week to produce, cast, shoot and edit the first version of this ad, without compromising the quality of the final product. Yaca took up the challenge and created a video the client was happy with.
Approach
I pitched a story that reflected the life of their target demographics, playing with the theme of FOMO (fear of missing out). The campaign showcases a relatable situation: a couple stuck in their routine and not taking up new adventures while watching other people live their best lives. The strategy was to make the video relatable so it would speak to the targeted demographics. We also use some light humour to retain viewers' attention.
Outcome: Awareness and brand recognition
At 1:20 minutes, this video asset is quite long. But it allows for cut-downs and multiple users on other platforms. The video was used as a pre-roll Youtube ad to inform and convert prospects.
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